Community Farm Alliance
Managing a farmers market is hard work! As a market manager, you’re using a wide set of skills which draws upon your physical, cognitive, emotional, and psychological energies. As the season wears on and hits the busy peak of produce … Read More
by Kristen Coomer One of the best and worst things about farmer’s markets in Kentucky is that they are not heavily regulated. This allows more creativity, but also a level of confusion for customers and vendors when there is a … Read More
WHAT IS NATIONAL FARMERS MARKET WEEK? National Farmers Market Week (NFMW) is a week-long celebration of farmers markets sponsored by the United States Department of Agriculture (USDA) to raise awareness about the impact farmers markets have on local communities. It’s … Read More
By: Jennifer Weeber and Margie Stelzer, Farmers Market Support Program Technical Assistants All markets participating in our FMSP and KDD grant programs are required to collect and report vendor sales data for their market. Vendors sometimes are reluctant to … Read More
By Jennifer Weeber, Northfork Local Food Coordinator Close your eyes and imagine your ideal farmers market. What do you see? How does that differ from your current market? If one of those differences is more vendors who offer a broader … Read More
Next Level Facebook Marketing – Leveraging Post Boosts, Ads, and Going Live Kati Bowman, Marketing and Communications Specialist with the Kentucky Center for Agriculture and Rural Development Facebook – it’s one of the best free tools you have to promote … Read More
In just a few weeks’ time, the 19th National Farmers Market Week will be upon us! This year, NFMW will be celebrated between August 5th-11th, 2018 – so mark your calendars! Sponsored by the USDA in an attempt to raise … Read More
By Jann Knappage Food System Specialist University of Kentucky Cooperative Extension Nutrition Education Program While investigating the idea of how farmers markets can create quality community partnerships, I interviewed representatives from three different markets: Berea Farmers Market, Floyd County Farmers Market … Read More
By James Cochran, Farmers Market Support Program Manager Photo by Kaboompics.com from Pexels Branding is an oft-confused term. Many immediately think branding consists of making a new logo and once the logo is made, the job is done. Logos are only a … Read More
By Brett Wolff, Center for Crop Diversification If you are sitting down to write your first Marketing Plan, the process may seem intimidating or confusing. Your plan can be as complicated or simple as you’d like to make it, but … Read More